CARTE BLEUE

  1. What is a Carte Bleue and where can I buy it?
  2. What benefits does the Carte Bleue cover with an active subscription?
  3. What benefits does the Carte Bleue cover without an active subscription?
  4. Where can I open a kitag account with my Carte Bleue?
  5. What do I do if I have lost the 12-digit PIN for the Carte Bleue?
  6. I have already opened an internet account without the Carte Bleue. Where can I add the Carte Bleue to my account?
  7. What do I do if I have forgotten my log-in details?
  8. What do I do if I have forgotten my log-in details and my registered email address is no longer valid?
  9. Where can I manage my Carte Bleue and renew the annual fee?
  10. Where do I exchange my Ciné Card for a Carte Bleue?
  11. Where can I check the balance of my Carte Bleue?
  12. How can I top up my credit on the Carte Bleue?
  13. What benefits do Priority Club members enjoy?
  14. Where can I sign up for the Carte Bleue Priority Club?
  15. Where can I view my Priority Points?
  16. Can I cancel a reservation made with the Carte Bleue?
  17. Can I rebook or cancel tickets already purchased with a Carte Bleue?
  18. I have purchased tickets with a Carte Bleue, but at the normal price. Why can I not benefit from the discounted Carte Bleue price?
1. What is a Carte Bleue and where can I buy it?

The Carte Bleue was launched in September 2010 as a new cinema ticket from the kitag Cinema Group. With the Carte Bleue you can experience discounted – CHF 13* per ticket – and cashless film enjoyment every day in all kitag cinemas, and you can reserve or purchase your tickets not only at the cinema box office, but also online on our new fully responsive website and via the Carte Bleu app. You can also can pay and save 10% with the Carte Bleue at any kitag cinema kiosk.

You can purchase the Carte Bleue here as a virtual Carte Bleue and store it directly on your mobile phone. If you buy a virtual Carte Bleue online, then you only pay the annual fee of CHF 20. This credit is placed in your kitag account and you can add it to your mobile Passbook/Pass Wallet (Android and iPhone) then use it any time at a kitag box office or kiosk. No more plastic cards; your Carte Bleue is always on hand on your mobile and you can book cinema tickets conveniently online for just CHF 13*.

If you would prefer a plastic Carte Bleu to carry with you, you can order one from any kitag cinema box office, the Swisscom shop or from the Swisscom Online Shop. The plastic Carte Bleue costs CHF 30 and includes the one-off card fee of CHF 10 and the annual fee of CHF 20.

You can only make an initial top-up online when purchasing the virtual Carte Bleue or when purchasing the plastic Carte Bleue at a kitag box office (min. CHF 30/max. CHF 300), but it is not a requirement. The annual subscription is activated when you register the Carte Bleue and can be renewed annually. The annual fee is not renewed automatically. You will only be informed by email two weeks before the annual fee expires that you can renew the annual fee. If the annual fee is not renewed, you can continue to purchase and reserve tickets with the Carte Bleue, but at the normal price and no longer via the Carte Bleue app.

*With a Carte Bleue and an active subscription, this price is valid for all regular showings at kitag Group cinemas as well as for Swisscom previews. Up to 10 discounted tickets can be purchased for each showing. Discount at the cinema kiosk only available with an active subscription. Each ticket for a 3D showing is subject to an additional charge. No discounts will be given on prices that have already been reduced. Excludes seats with add-on services. General Terms and Conditions.

2. What benefits does the Carte Bleue cover with an active subscription?
  • You can purchase up to 10 tickets a day all year round for each regular showing of the Kitag Cinema Group for CHF 13*.
  • With the Carte Bleue, you can attend monthly, exclusive Swisscom previews for only CHF 13*.
  • You can reserve or purchase your tickets for specific seats on our new fully responsive website with all internet-compliant devices and via the Carte Bleue app using an iPhone.  
  • Your reservations are available for up to 20 minutes before the showing starts.
  • With the Priority Club, you can collect points and benefit.
  • You can also can pay and save 10% with the Carte Bleue at any kitag cinema kiosk.

*With a Carte Bleue and an active subscription, this price is valid for all regular showings at kitag Group cinemas as well as for Swisscom previews. Up to 10 discounted tickets can be purchased for each showing. Each ticket for a 3D showing is subject to an additional charge. No discounts will be given on prices that have already been reduced. Excludes seats with add-on services. General Terms and Conditions.

3. What benefits does the Carte Bleue cover without an active subscription?

If the annual fee is not renewed, you can continue to purchase and reserve tickets with the Carte Bleue, but at the normal price and no longer via the Carte Bleue app. You can also continue to pay cash-free with the Carte Bleue at any kitag cinema kiosk.

4. Where can I open a kitag account with my Carte Bleue?

You can open a kitag account with your Carte Bleue under REGISTRATION – WITH CARTE BLEUE and therefore register the Carte Bleue and activate the annual fee. To do this, you must enter the Carte Bleue number and the relevant 12-digit PIN code and then fill in the form. You will find the Carte Bleue number and the PIN code on the Carte Bleue box.

Please note that immediately after registering you will be sent an automatically generated email message with a link to the specified email address in order to confirm it. The email address must be confirmed within 24 hours, otherwise the newly opened kitag account will not be activated and therefore automatically deleted. In this case you would have to open a new account.

5. What do I do if I have lost the 12-digit PIN for the Carte Bleue?

For security reasons, we need a copy of a legally valid piece of ID (ID, passport or driving licence) and the Carte Bleue (reverse side with the number) to be able to subsequently disclose the PIN code to you.
You can either send these copies to

Webhelp Schweiz AG
KITAG CINEMAS Customer Care
Zürichstrasse 131
8600 Dübendorf

or fax them to the number 043 355 25 79 (in a light copy!) or email them to kitag.cinemas@ch.webhelp.com. Please note down your email address (for fax or letter) and a daytime telephone number where you can be reached. Please write “Forgotten PIN” in the subject line.

6. I have already opened a kitag account without Carte Bleue. Where can I add the Carte Bleue to my kitag account?

You can add Carte Bleue to your kitag account under MY ACCOUNT – CARTE BLEUE by entering the Carte Bleue number and the relevant PIN. You can also add Carte Bleue when you make your next online booking.

7. What do I do if I have forgotten my log-in for Carte Bleue and my registered email address is no longer valid?

Have you forgotten your user name? If you have opened your kitag account on the old kitag website with a user name and forgotten it, you can enter your registered email address under LOG-IN instead of the user name. Your user name will be displayed after logging into your account.

Have you forgotten your password? Please enter your registered email address under LOG-IN – Forgotten password and we will send you an email to reset your password.
If your registered email address is no longer valid, we need a copy of a legally valid piece of ID (ID, passport or driving licence) for security reasons to be able to adjust your registered email address.
You can either send the copy to

Webhelp Schweiz AG
KITAG CINEMAS Customer Care
Zürichstrasse 131
8600 Dübendorf

or fax it to the number 043 355 25 79 (in a light copy!) or email it to kitag.cinemas@ch.webhelp.com. Please note down your new email address (for fax or letter) and a daytime telephone number where you can be reached. Please write “Adjust email address” in the subject line.

8. What do I do if I have forgotten my log-in details and my registered email address is no longer valid?

Have you forgotten your user name? Should you have opened your kitag account on the old kitag website with a user name and forgotten it, you can enter your registered email address under LOG-IN instead of the user name. Your user name will be displayed after logging into your account.

Have you forgotten your password? Please enter your registered email address under LOG-IN – Forgotten password and we will send you an email to reset your password.

Should your registered email address no longer be valid, we need, for security reasons, a copy of a legally valid piece of ID (ID, passport or driving licence) to be able to adjust your registered email address.
You can either send the copy to

Webhelp Schweiz AG
KITAG CINEMAS Customer Care
Zürichstrasse 131
8600 Dübendorf

or fax it to the number 043 355 25 79 (in a light copy!) or email it to kitag.cinemas@ch.webhelp.com. Please note down your new email address (for fax or letter) and a daytime telephone number where you can be reached. Please write “Adjust email address” in the subject line.


9. Where can I manage my Carte Bleue and renew the annual fee?

When you are logged in, you can manage the Carte Bleue in your kitag account under MY ACCOUNT – CARTE BLEUE as follows:

  • view Carte Bleue number
  • check current Carte Bleue balance
  • top up Carte Bleue credit with a credit card/PostFinance Card (min. CHF 30-/ max. CHF 300)
  • view number and validity of free admittances
  • check validity of annual fee and renew it for one year for CHF 20 (only possible 14 days before expiry date)
  • transfer balance from one Carte Bleue to another
  • disable lost/stolen Carte Bleue and therefore apply for replacement Carte Bleue (for a handling charge of CHF 10; see confirmation email)
  • disable virtual Carte Bleue (Enable > see confirmation email)
  • remove Carte Bleue from the account
  • add a new Carte Bleue to the account (by entering the Carte Bleue number and the 12-digit PIN code)
  • add Carte Bleue to the Passbook/Pass Wallet (this function can only be accessed from a mobile phone)

You can also renew the annual fee and top up the Carte Bleue directly at a kitag cinema or via the Carte Bleue app under “Profile > Manage Carte Bleue”.

10. How can I exchange my Ciné Card for a Carte Bleue?

If you have a Ciné Card with a 6-digit number, you can exchange it for Carte Bleue free of charge at any kitag cinema box office. We will forego the annual fee of CHF 20. Any remaining credit will be transferred to the new Carte Bleue and Carte Bleue will be automatically added to your existing kitag account.

Please note that the Ciné card must already have been registered or added to a kitag account.

11. Where can I check the balance of my Carte Bleue?

When you are logged in, you can check the current balance either online in your kitag account under MY ACCOUNT – CARTE BLEUE via the Carte Bleue app or at any kitag cinema box office

12. How can I top up my credit on the Carte Bleue?

When you are logged in, you can top up the credit on your kitag account with a credit card (MasterCard, Visa, Amex) or with a PostFinance Card under MY ACCOUNT – CARTE BLEUE or via the Carte Bleue app (Profile > Manage Carte Bleu). You can also top up Carte Bleue at any kitag cinema box office with all the usual payment methods and vouchers with a fixed value. The minimum top-up amount is CHF 30 and the maximum amount CHF 300.

13. What benefits do Priority Club members enjoy?

For 6 discounted cinema admittances purchased with Carte Bleue, you receive 1 Priority Point. One Priority Point gives you one free soft drink, one popcorn or one ice cream from the kitag cinema kiosk.

If you are entitled to one or more Priority Points, then these will be highlighted electronically as outstanding Priority Points directly on your Carte Bleue. You can check the number of outstanding Priority Points any time online in your kitag account under MY ACCOUNT – OVERVIEW. Outstanding Priority Points can be collected/printed out any time at a kitag cinema box office or at the kiosk by presenting the Carte Bleue (can also be accessed electronically on a mobile phone). The printed out Priority Points are valid indefinitely.

14. How can I sign up for the Carte Bleue Priority Club?

As a Carte Bleue customer you can register with our Priority Club for free online when opening the internet account or later in your kitag account under “MY ACCOUNT – SETTINGS – PRIORITY CLUB”.
Have you not got a Carte Bleue yet?  Buy a Carte Bleue online  and become a member of the Priority Club; you can only benefit:  Buy a Carte Bleue online

15. Where can I view my Priority Points?

You can check the number of outstanding Priority Points any time online in your kitag account under MY ACCOUNT – OVERVIEW. Outstanding Priority Points can be collected/printed out any time at a kitag cinema box office or at the kiosk by presenting the Carte Bleue (can also be accessed electronically on a mobile phone). The printed out Priority Points are valid indefinitely.

16. Can I cancel a reservation made with the Carte Bleue?

You will find your valid reservations any time under MY ACCOUNT – RESERVATIONS. With a Carte Bleue, your reserved tickets are available up until 20 minutes before the film starts. You can convert reserved tickets in your account directly into a ticket purchase or cancel them.

An online reservation under kitag.com is only possible with a Carte Bleue, as this is an exclusive service which is only open to Carte Bleue holders. A ticket purchase is possible under kitag.com with both a Carte Bleue and a credit card or a PostFinance Card.

17. Can I rebook or cancel tickets already purchased with a Carte Bleue?

Your valid cinema tickets can be accessed at all times under MY ACCOUNT – TICKET PURCHASES, and on a mobile phone they give you direct admission to the screen. You can also send the tickets to someone (or yourself) as a PDF and passbook under DISTRIBUTE TICKETS or print them out (print@home).

Can I exchange/rebook purchased tickets?
Already purchased tickets can be exchanged for other tickets prior to the showing at a kitag cinema box office.

I have purchased tickets online with Carte Bleue or directly at a kitag cinema box office. Can I cancel them?
The tickets are not returnable. An exception to this rule is if tickets are returned at a kitag cinema box office prior to a showing for which the tickets were purchased and the showing is not sold out. For tickets purchased using Carte Bleue the Carte Bleue must be presented during cancellation so that the amount can be credited back to the Carte Bleue. The Carte Bleue can also be accessed in your kitag account under MY ACCOUNT – CARTE BLEUE directly on a mobile phone or via the Passbook/Pass Wallet.

18. I have purchased tickets with a Carte Bleue, but at the normal price. Why can I not benefit from the discounted Carte Bleue price?

To be able to purchase tickets with Carte Bleue at the discounted price of CHF 13*, the Carte Bleue must be registered and the annual fee must also be valid.

You can check the validity of the annual fee in your kitag account under MY ACCOUNT – CARTE BLEUE and, as the case may be, renew it here. The annual fee can also be renewed via the Carte Bleue app or directly at a kitag cinema box office.

Tickets already purchased incorrectly can be exchanged prior to the showing at a kitag cinema box office. For tickets which have been purchased using the Carte Bleue the Carte Bleue must be presented. The Carte Bleue can also be accessed in your kitag account under MY ACCOUNT – CARTE BLEUE directly on a mobile phone or via the Passbook/Pass Wallet.

*With a Carte Bleue and an active subscription, this price is valid for all regular showings at kitag Group cinemas as well as for Swisscom previews. Up to 10 discounted tickets can be purchased for each showing. Discount at the cinema kiosk only available with an active subscription. Each ticket for a 3D showing is subject to an additional charge. No discounts will be given on prices that have already been reduced. Excludes seats with add-on services. General Terms and Conditions.